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As we approach the beginning of the Overwatch League’s first Homestand Weekend in Dallas on Saturday, April 27, brands are continuing to join a growing list of sponsors for the live roadshow event. AB InBev, the official global beer sponsor of the Overwatch League, will be promoting Bud Light as the title sponsor of the Dallas Homestand.
Bud Light joins multiple brand names on the sponsor list, such as T-Mobile, GameStop, The University of Texas at Dallas, Omen by HP, Corsair, and Jack in the Box. The event also features brands like Favor, Greenberg Traurig, LLP, group ticketing platform Fevo, Twin Peaks, Showtech, and Topgolf.
Overwatch fans who are attending the event will be treated to a special Bud Light watch bar, as well as multiple Bud Light-themed activations. Meanwhile, viewers at home will see Bud Light branding integrated into the Overwatch League broadcast.
Additionally, ESPN2 will be broadcasting an exclusive two-hour Overwatch League match between the Dallas Fuel and the Los Angeles Valiant on Saturday, April 27 starting at 10pm CT. That match will also feature the Bud Light Post-Game Recap.
The Dallas Homestand has already sold out the Allen Event Center for each day, with a crowd of more than 4,500 people heading out to watch each day’s set of games. It should be an exciting look into how home games could work in the future of the Overwatch League.
