Blizzard officially makes a play at the most lucrative genre in esports

Blizzard is back in the most lucrative field in eSports.

Today, the gaming giant officially unveiled Heroes of the Storm, formerly known as Blizzard All-Stars, with a cartoony promotional video.

Blizzard’s entry into the world of multiplayer online battle arenas (MOBA) puts it up against the most popular games in the world, such as League of Legends and Dota 2. Of course, Dota had its start with Blizzard—the original game was simply a modification of Blizzard’s most famous titles, StarCraft and Warcraft 3.

Heroes of the Storm is just the latest in a series of similarly-titled eSports titles from Blizzard: Hearthstone (HS), Heart of the Swarm (HotS), Heroes of the Storm (HotS) should surely make acronym-friendly fans of competitive gaming think twice.

More information about the new game will be revealed at Blizzards annual conference, BlizzCon, held Nov. 8-9 in Anaheim, Calif.