Ludwig just did a New York Times Square billboard reveal like no other

Nothing even comes close.

Ludwig
Photo via Ludwig on Instagram

Hiring billboards to advertise themselves and their products has become a growing trend among streamers across Twitch and YouTube—and there’s no better location for doing that than Times Square in New York City.

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Rachell “Valkyrae” Hofstetter did it to reveal her new clothing line, Dr Disrespect did it to reveal his new game, and Tyler “Ninja” Blevins even broadcasted a stream on there on New Year’s Eve.

But nobody, and I mean nobody, has done a Times Square billboard reveal like the one YouTube star Ludwig Ahgren just did.

The madman hired a billboard to advertise a product he made for the sole purpose of cleaning your butt. It has a picture of him squatting with a toilet seat around his neck.

It follows an announcement he made in October. For whatever reason, Ludwig had been secretly making his own bidet for over a year. This culminated in the creation of Swipe and Swipe+, which he described as a “the greatest bidet ever crafted by man.”

Bidets can be separate bowls placed alongside toilets, or an attachment placed inside a toilet. They’re a common bathroom feature in European, Eastern Asian, and some South American countries.

Ludwig wants to popularize them in the U.S, and he’s dead serious about it.

ludwig-swipe
Image via Swipe

The Swipe is a fully-functional bidet with front and rear nozzles that anyone can install themselves under an existing toilet seat for $50. It doesn’t need to be booked up to a power outlet, either. 

The Swipe+ is an even fancier beast. It has a remote control, a self-cleaning nozzle that can be repositioned, adjustable temperature, an automatic deodorizer, and more. But it costs ten times the price.

Even if the thought of using a bidet doesn’t tickle your fancy, the fact Ludwig hired a billboard in an iconic tourist location to advertise them was a hilarious move.

Author
Image of Alex Tsiaoussidis
Alex Tsiaoussidis
Staff Writer for Dot Esports. I am a passionate gamer with years of experience covering all things gaming, esports, and streaming. I have extra love for Dota 2, Pokémon, and Apex Legends.