KitKat has sponsored League of Legends esports for a long time, and now the company’s sweet chocolate bars have made it into the game itself.
Fans who attend the 2024 LEC Season Finals in Munich, Germany this weekend will be able to obtain KitKat’s “Have a Break” emote, the company announced on X on Aug. 26. Fortunately for League fans following the competition from home, it will also be obtainable through an online raffle, though the details remain unknown at the time of writing.
The emote features Ahri breaking a KitKat bar in half and enjoying it, with a red background reminiscent of her outfit and face paintings.
Ahri is a unique and well-known League champion, so having her as the face of this emoji makes sense, at least from a marketing perspective. This is something players and fans recognized and pointed out on social media, while some suggested it should have been Katarina instead, due to the potential word play—like KitKatarina.
“Ahri is more iconic to League, than Kat. Ahri is played more in solo queue and pro-play than Katarina,” one of them wrote on Reddit, making a case for why the Nine-Tailed Fox was picked over the Sinister Blade. “We can have our advertised emote with one of the biggest champions in league… or a dumb word play with a mid one, WHAT DO WE DO?” another added.
This isn’t the first time a sponsored piece of content has appeared in-game, but it’s not a common sight. Presitge True Damage Qiyana was created in 2019 in collaboration with Louis Vuitton, and the champion had the company’s logos printed on her blade.
